Maserati South Africa rubbed its Facebook followers the wrong way with a post they felt was “insulting” and a “PR/Marketing fail”.
Maserati had posted a picture on Friday, which has since been edited, of two men standing next to one of its cars, wearing Maserati-branded caps.
The caption read: “Mr Sam Siviwe and Mr Buyela Qhinjanna are not Maserati owners, but they wear the Trident badge with pride on their caps. Both of them bought a cap from our merchandise range at our Cape Town showroom. True Maserati fans. Thank you guys. #Maserati #Style.”
The caption landed them in hot water, with one Rego Ree saying: “You did not have to state that they are not Maserati owners. You could have just posted about their merchandise without the ‘They’re not Maserati owners part’ SMH.”
One user Njabulo Mfeka took it a step further and showed them how they could have better phrased it.
“Allow me to fix this: Aspiring Maserati owners Mr Sam Siviwe and Mr Buyela Qhinjanna paid us a visit & bought caps from our merchandise range at our Cape Town showroom. Not owners of a Maserati but they’ll be wearing the Trident badge with pride on their caps. True Maserati fans. Thank you guys. #Maserati #Style ”
Mfeka added: “Hence why if you’re a huge brand & company it’s important to employ the right & qualified person for a job. For instance…Like the person who runs the page for Maserati South Africa.
“But u know what….It’s a free country. They can write whatever they want, the way they want on THEIR page.”
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It seems Maserati took its followers’ advice and edited the post, which now reads:
“Mr Sam Siviwe and Mr Buyela Qhinjanna are not yet Maserati owners, but they wear the Trident badge with pride. They paid us a visit to have a look at the merchandise at our Cape Town showroom and decided on a Maserati cap each. True Maserati fans. Thank you for your support guys. #Maserati #Style.”
This seems to have settled the matter, though some felt that there was nothing wrong with the original post.
Mkhumbuzi Lolwana, in defence of the post, wrote: “There is nothing wrong really with what #MaseratiSouthAfrica said here. All the people who are taking offence to the statement needs to really wake up. These gentlemen do not own Maseratis … period. I also have the same cap … and do not own a Maserati and am not gonna anytime soon, I can’t afford it. Had this been a statement about me I would really not be bothered cause it is true.
“The approach of the statement is …. even though they have not yet reached a stage of owning one individually, that did not stop them from stopping by and just blessing the showroom with their visits.”
Share your thoughts, was there anything wrong with their original post or were people just blowing things out of proportion?