The new deal between PSL and MTN will run up to 2022.
The announcement was made during the launch of the 2016/17 MTN8 season Johannesburg.
The 2016/17 edition of the popular tournament will kick off on Friday, August 26, 2016 with the 2015/16 Premier Soccer League top eight finishers all fighting it out for one of the most lucrative cup competitions on the African continent, with the winning team set to pocket a whopping R8 million.
PSL chairperson Khoza said: “For the past eight years, MTN has been a valuable partner to the League, and as we renew our vows for a further five years of what has been a great partnership, we hope that this relationship will grow stronger and continue to be a mutually benefiting one. We thank MTN for once again trusting this strong brand of football to carry their message and to connect with the millions of passionate football supporters in this country. Through this renewal with MTN, we are once again reminded that football remains a very attractive platform for the corporate world.”
The MTN8 has been a permanent feature of the PSL season since 2008, and is synonymous with fantastic activities that excite football fans while offering MTN customers several opportunities to win big during the tournament.
This year will be no different as the MTN8 returns with: “When they score, you score – R80 000 x number of goals scored”. This means that football will decide the ultimate prize as each goal scored in the tournament will see another R80 000 added into the pot for the ultimate prize.
“We are pleased to not only be announcing the extension of our sponsorship deal with the PSL for another five years, but also launching the latest instalment of the MTN8 Wafa Wafa tournament. The MTN8 has always been about football and fans of the beautiful game, this year’s innovative prize will encourage even more fans to engage with the tournament and win their share of weekly prizes. These life changing prizes are synonymous with the MTN8 and are just one way we reward our loyal customers while supporting the development of South African football”, said Larry Annetts, chief consumer officer at MTN SA.
MTN is also cementing the relationship between football and music by commissioning new school artists to remake popular old school tracks that will be available for download as MTN CallerTunez and will also serve as the entry mechanic into the MTN8 campaign.
“We know that music plays such an integral role in uniting football fans when rallying behind their teams, thus by bringing these special MTN8 tracks to the MTN8 fans, we believe it will create even more memorable stadium experiences during the tournament,” concluded Annetts.